Veteran Nollywood actress, Omotola Jalade-Ekeinde, has offered insights into why Nigerian music, particularly Afrobeats, achieved global recognition more rapidly than Nollywood.
Speaking on a recent episode of the Afropolitan podcast, Jalade-Ekeinde identified funding as the primary factor contributing to this disparity.
The actress, who also has a background as a singer and a former record label owner, explained that producing music generally requires less financial investment compared to movie production.
“What is holding Nollywood back is mostly funding. With music, it is not really as expensive to create. Except if you want to shoot lavish music videos which are rare these days.
“Because easy viral ideas make more impact than packaged billion-dollar budget videos.
“So you notice that a lot of artists and now just having fun in their house or with friends and they record it and people like it because it is organic.
“But you can’t do that with film, unfortunately. The cheapest movie would probably still have like 30 cast and crew,” she explained.
